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Brand Auditz Quiz

A strong brand needs a clear purpose, a set of authentic values, a well-defined personality, and a great identity to make it come alive. Let's analyze what's the current status of your brand!

Can you clearly articulate your brand's PURPOSE in one sentence?

Yes, and it resonates with our audience

Somewhat, but it’s not very clear

No, we struggle to define it

question2

How often do you communicate your brand’s purpose to your audience?

Rarely

Occasionally

Regularly, through multiple channels

question3

Do your brand values reflect social and environmental responsibility?

Not at all

To some extent

Absolutely

question4

How well do your employees and collaborators understand and embody your brand values?

They are not familiar with them

Somewhat familiar

They are 100% involved

question5

Which of the following brand archetypes does your brand follow?

Select all that apply (max. 3)

I don’t know what brand artchetypes are

Creator

Sage

Caregiver

Innocent

Jester

Magician

Ruler

Hero

Regular Guy

Rebel

Explorer

Lover

How clear and consistent is your brand’s tone of voice across all platforms?

Unclear and inconsistent

Somewhat clear and consistent

Very clear and consistent

question7

How well do your customers understand and connect with your brand messaging?

Poorly

Moderately well

Very well

question8

Is your logo reflective of your brand’s purpose and values?

Not at all

Somewhat

Completely

question9

How consistent are your visual elements (colors, fonts, imagery) across all marketing materials?

Inconsistent

Somewhat consistent

Very consistent

question10

10.

Does your visual identity appeal to your target audience and stand out from competitors?

No, it blends in

Somewhat, but could improve

Yes, it’s distinctive and appealing

question11

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