MQM Method – Marcas que Marcan

We see brands as agents of change.

This applies to commercial and organizational brands, as well as personal ones.

We created our MQM Method® to demonstrate that with the right tools, a balanced approach, and a clear vision, great brands can be built, even from small projects.

There are two major challenges in creating Brands that make a difference:

The first challenge is ensuring coherence and consistency between thinking, feeling, doing, and communicating:

What you do and envision for your brand

What people think and feel about your brand

Where your brand
truly exists

The second challenge is achieving balance:

The commercial/organizational aspects

The impact you generate

Why are coherence, consistency, and balance important for a Brand that make a differece?

If a brand focuses too much on the commercial side and neglects to communicate its impact, it can be perceived as a traditional brand, or its impact may not seem genuine.

If a brand focuses too much on impact and neglects the commercial side, it may appear as charity and fail to achieve desired results.

If what is done and communicated is different from what is perceived, effective positioning is not achieved.

There are too many brands claiming to generate impact that is not genuine, and those that truly make a difference struggle to stand out and earn the recognition they deserve.

Goodbye Frankenstein Brand.

Hello Solid Brand with a Validated Method

A solid brand is created through a three-stage process:

compass

We explore your brand’s purpose to create all the key strategic elements, providing a solid tool that serves as a guide for setting the course.

Map

We identify your key objectives to define the goals and design an effective path to achieve them.

footprints

We outline the brand’s Social Potential® to define how to navigate a path that generates a positive impact on people and the planet.

At the end of the process,
you will have:

For a commercial brand

(representing a company or organization):

Strategy for your Brand that make a difference
Visual and verbal identity
Conscious marketing and communication strategy
Social Potential® strategy to clarify your impact on people and the planet

For an authentic personal brand

(representing an individual):

Clarity about your purpose and added value on your path
Key traits to create a visual and verbal identity
Action plan to manage your Personal Brand consciously and genuinely
Social Potential® strategy to clarify your impact on people and the planet

Brands that make a difference stand out:

They use their purpose as a compass

They generate high commitment from those they connect with

They are more resilient in difficult contexts

They help transform realities

“The work we did with the MQM team was of great value and growth for the network because they helped us rethink and project ourselves with much more conviction and drive. They were very professional throughout the process, empathetic, patient, and integrative of diverse perspectives.”

Yamile Niclis

“MQM accompanied us at a key moment, helping us bring our brand to life. They framed our ideas and visions into a brand identity, which greatly facilitated the next steps as we entered the commercial world. Working with MQM is always a great pleasure. They encourage us to rethink the obvious and, through active listening, generate refreshing and inspiring encounters.”

Inés Mengido,Former Founder of Compostame

“Working with Marcas que Marcan has been a delight and a great success from the beginning. They interpret and articulate (in words and images) the sensations and emotions our brand holds, which we often struggle to verbalize. They are the best travel companions in this exciting and challenging world of social entrepreneurship. For us, they are not an external company but a fundamental part of the Inspirience team.”

Beatriz López Díaz,Founder of Inspirience

Individuals who want to manage their personal brand to stand out and position themselves authentically.

Social or Impact Enterprises that are starting and want to create their brand in an organized and strategic way.

Social or Impact Enterprises that have been in the market for a few years and need to rethink and redefine themselves.

Traditional companies that want to incorporate impact strategically and genuinely.

NGOs or other types of organizations that want to professionalize their image and stand out.

IF YOU'VE MADE IT THIS FAR, IT'S BECAUSE YOU'RE SEEKING CHANGE, AND WE WANT TO SUPPORT YOU IN YOUR JOURNEY. WRITE TO US AND LET'S TALK.