WHAT DOES IT MEANS TO HAVE A STRONG BRAND?

A strong brand needs a clear purpose, a set of authentic values, a well-defined personality, and a great identity to make it come alive. Let's analyze what's the current status of your brand!

 


Nombre Correo electrónico

We see brands as agents of change.

This applies to commercial and organizational brands, as well as personal ones.
We created our MQM Method® to demonstrate that with the right tools, a balanced approach, and a clear vision, great brands can be built, even from small projects.
There are two major challenges in creating Brands that make a difference:
The first challenge is ensuring coherence and consistency between thinking, feeling, doing, and communicating:
What you do and envision for your brand
What people think and feel about your brand
Where your brand
truly exists
The second challenge is achieving balance:

The commercial/organizational aspects

The impact you generate

Why are coherence, consistency, and balance important for a Brand that make a differece?

If a brand focuses too much on the commercial side and neglects to communicate its impact, it can be perceived as a traditional brand, or its impact may not seem genuine.

If a brand focuses too much on impact and neglects the commercial side, it may appear as charity and fail to achieve desired results.

If what is done and communicated is different from what is perceived, effective positioning is not achieved.

There are too many brands claiming to generate impact that is not genuine, and those that truly make a difference struggle to stand out and earn the recognition they deserve.

Goodbye Frankenstein Brand.

Hello Solid Brand with a Validated Method

A solid brand is created through a three-stage process:

compass

We explore your brand’s purpose to create all the key strategic elements, providing a solid tool that serves as a guide for setting the course.

Map

We identify your key objectives to define the goals and design an effective path to achieve them.

footprints

We outline the brand’s Social Potential® to define how to navigate a path that generates a positive impact on people and the planet.

At the end of the process,
you will have:

For a commercial brand

(representing a company or organization):
  • Strategy for your Brand that make a difference

  • Visual and verbal identity

  • Conscious marketing and communication strategy

  • Social Potential® strategy to clarify your impact on people and the planet

For an authentic personal brand

(representing an individual):
  • Clarity about your purpose and added value on your path

  • Key traits to create a visual and verbal identity

  • Action plan to manage your Personal Brand consciously and genuinely

  • Social Potential® strategy to clarify your impact on people and the planet

Brands that make a difference stand out:

They use their purpose as a compass

They generate high commitment from those they connect with

They are more resilient in difficult contexts

They help transform realities

This process is ideal for...

  • Individuals who want to manage their personal brand to stand out and position themselves authentically.
  • Social or Impact Enterprises that are starting and want to create their brand in an organized and strategic way.
  • Social or Impact Enterprises that have been in the market for a few years and need to rethink and redefine themselves.
  • Traditional companies that want to incorporate impact strategically and genuinely.
  • NGOs or other types of organizations that want to professionalize their image and stand out.
IF YOU'VE MADE IT THIS FAR, IT'S BECAUSE YOU'RE SEEKING CHANGE, AND WE WANT TO SUPPORT YOU IN YOUR JOURNEY. WRITE TO US AND LET'S TALK.